The Duchess is known for getting behind the lens and taking intimate, down to earth and fun photographs of her family which are posted on her Instagram. And now Australian writer Daniela Elser has said this is “not an accident” as Kate and her husband Prince William attempt to “appeal to a more youthful demographic”.
She said the moves were “quietly radical” and would “change the crown forever.”
Ms Elser said: “While the eyes of the world were by and large glued to the Harry and Meghan Show, Kate has been revolutionising the royal social media game.
“It was also indisputable proof of something that has become increasingly apparent of late: Kate is simply nailing the social media game.”
Kate is a keen amateur photographer and has made a name for herself by marking important family milestones with the release of portraits.
Just recently the mother-of-three was tasked with the momentous job of taking the Duchess of Cornwall’s portrait for the upcoming issue of Country Life.
Meanwhile, Ms Elser said Kate was responsible for taking a “mould breaking” photo of Prince William and his father Prince Charles.
She said: “And all of these pics? Taken by Kate. In the guise of self-appointed in-palace photographer, she has been quietly moving the dial in front of our very faces.
“Essentially, William and Kate’s former regimen of stiff posed pictures, have been supplanted by something far more subversive and quietly radical.
“Don’t be fooled. This isn’t an accident or some clumsy, grasping ploy to appeal to a more youthful demographic.”
The Cambridges are being helped by Irish social media expert David Watkins who previously worked with the Duke and Duchess of Sussex before the pair sensationally left the Royal Family.
It comes after Country Life’s managing and features editor Paula Lester said the selection of pictures of Camilla Kate provided to the team working on putting together the magazine was so good they “struggled” to choose just three snaps,
Discussing the work behind the scenes to craft the upcoming Country Life issue, to be released on July 13, Ms Lester said: “The Duchess of Cambridge took our cover images at the request of our Guest Editor, The Duchess of Cornwall, and we could not be happier with the results — in fact, the set of images she took was so good that we struggled to choose only three, from which The Duchess of Cornwall made her final selection.”
The Duchess of Cornwall eventually chose a relaxed portrait of herself for the front cover.
In it, she can be seen smiling while sitting on a wooden bench in the gardens of her home in Wiltshire, Raymill.