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NOVAK DJOKOVIC: How the world’s Tennis player makes and spends his millions

Novak Djokovic is the current king of tennis.

Ranked No. 1 in the world a spot he has seldom relinquished over the last four years Djokovic has won four of the last seven grand slams, with his eye on a fifth at the 2019 U.S. Open.

Djokovic is also the highest-paid tennis player ever, with over $134 million in career winnings. He may make even more off the court, with endorsements from clothing, watch, and software brands. With that money, he enjoys a luxurious lifestyle, with homes in Monte Carlo, New York, and Miami, though he and his wife, Jelena, are also charitable.

Here’s a look at some of the ways Djokovic makes and spends his money.
In 2019, Novak Djokovic has made $9.1 million on the court, the most of any mens tennis player.

He makes most of his money off the court in endorsements, however. Forbes estimated that as of July 2019, Djokovic had made $50 million this year. That would mean hes made over $40 million in endorsements.
In 2013, he wrote a nutrition and lifestyle book called “Serving to Win: The 14-Day Gluten-Free Plan for Physical and Mental Excellence” about the diet that changed his career.

Djokovic takes his diet very seriously. He released his own nutritional food line called “Djokolife.”
Source: NovakDjokovic.com

He owns a chain of restaurants called Novak Cafe & Restaurant with locations in Belgrade, New Belgrade, and Kopaonik in his native Serbia.

He also opened a vegan restaurant in Monte-Carlo called Eqvita, but it appears to have closed.
In 2013, it was reported that Djokovic was buying the worlds supply of donkey cheese, which costs $500 per pound, for his restaurants. It turned out to be falsely reported a farmer was offering Djokovic and his restaurant exclusive access to the cheese. Djokovic said he was considering the offer in 2014. It doesnt appear that he took the offer.

Djokovic has dabbled in the entertainment industry, too. He was an executive producer on the movie “Game Changers,” a documentary about athletes diets.
He was also in a docu-series titled “Transcendence” about physical, mental, and emotional health.

Djokovic doesnt live an excessively flashy lifestyle, but he has put some of that money to use in real estate. He owns a two-bedroom apartment in Monte Carlo, one of the most expensive real-estate markets in the world.

Djkokovic bought a luxurious, three-bedroom condo in Miami. Prices in the building range from $2 million to $13 million, with other three-bedrooms listed at over $9 million.

He bought a luxurious Manhattan 60 yacht for $2.5 million in 2009. It seems he has since sold it, however.

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